Saffron is the spice derived from the flower of the Crocus Sativus. The stigmas, or threads, of the crocuses are collected and dried to be used as a premium seasoning in food and are amongst the world’s most sought after and expensive spices.Trading in saffron goes back thousands of years, when merchants would travel along the Silk Road trading Persian saffron for Chinese silk, Indian ivory and Arabian frankincense. The spice soon became popular in cuisine native to these countries, but the oldest recorded usage of saffron in cooking, is in Persia. During his Asian campaigns, it is said that Alexander the Great even used the magical powers of Persian saffron to cure battle wounds.

The ABR Group is based in Denmark. We are as passionate about authenticity, provenance and traceability, as we are about supplying the world’s finest quality saffron. We source our saffron from ancient farms located in the North East of Iran, where the softly sloping terrain that directly faces the sun, is perfect for growing the delicate flowers we painstakingly harvest.Through regular trips to the region, we have formed a solid bond of trust and partnership with our growers, who take a great pride in their work and the knowledge they are keeping alive a tradition that is literally thousands of years old.